Business Details
Industrial Marketing Agency for B2B Manufacturers
Gorilla 76 is an industrial marketing agency specializing in helping B2B companies within the manufacturing ecosystem grow through outcome-focused marketing programs. With over a decade of expertise, we serve engineering-heavy OEMs, custom machine builders, contract manufacturers, robotics integrators, and Industry 4.0 technology companies. Our approach centers on crafting messaging that resonates with key decision-makersfrom engineers to C-suite executiveswhile launching content programs to attract and engage ideal customers. We transform websites into audience-centric resources that drive qualified sales conversations and employ targeted strategies to reach clients where they consume information online.Our success is measured by tangible business outcomes, including qualified pipeline and revenue growth. Clients like Davron Technologies have seen significant results, such as acquiring eight new customers within 12 months. We also provide educational resources through recurring live events, podcasts, and an extensive learning center to support manufacturing marketers. Based in St. Louis, Missouri, we combine Midwestern values with a commitment to delivering measurable marketing success.
Services
Marketing Strategy
Content Creation
Website Optimization
Lead Generation
Employer Branding
Highlights and features
- We specialize exclusively in B2B manufacturing marketing with over a decade of industry-specific expertise.
- Our four-step framework ensures measurable outcomes like pipeline growth and revenue generation.
- We prioritize client success through tailored strategies, not one-size-fits-all solutions.
- Our team combines diverse skills in strategy, content, and performance marketing for holistic results.
- We offer flexible engagement models, from full-service programs to coaching for in-house teams.
What people say
Driving $9M in pipeline
Quintupling web traffic
Generating qualified leads
Increasing monthly contacts 650%
Nurturing multimillion-dollar deals
Services
Marketing Strategy
We create customized marketing strategies aligned with business goals, focusing on audience segmentation, competitive positioning, and revenue-driven tactics. Our approach combines industry expertise with data-driven insights to ensure measurable outcomes. Clients receive documented plans outlining key performance indicators and implementation roadmaps.
Content Creation
Our team develops targeted content including blogs, case studies, videos, and whitepapers to engage manufacturing decision-makers. Content is optimized for SEO and tailored to each stage of the buyer's journey, building trust and driving conversions through educational, high-value resources.
Website Optimization
We transform websites into lead-generation tools by improving user experience, implementing conversion-focused design, and creating audience-centric content. Our optimization process includes technical SEO audits, A/B testing, and integration with CRM systems for seamless lead tracking.
Lead Generation
Our lead generation services combine targeted digital campaigns, email marketing, and landing page optimization to attract and convert high-quality prospects. We use analytics to refine strategies continuously, ensuring alignment with client-specific qualification criteria and sales processes.
Employer Branding
We help manufacturers build compelling employer brands through strategic messaging, employee advocacy programs, and targeted recruitment campaigns. Our approach addresses talent acquisition challenges by highlighting company culture and career opportunities to attract top industry professionals.
People
Joe Sullivan
Co-Founder
Joe Sullivan co-founded Gorilla 76 with a vision to revolutionize marketing for manufacturing companies. He hosts The Manufacturing Executive podcast and brings over a decade of experience in B2B marketing strategy.
Jon Franko
Co-Founder
Jon Franko leads strategic initiatives at Gorilla 76, focusing on data-driven marketing solutions for manufacturers. He combines technical expertise with creative problem-solving to deliver measurable client results.
Sultana Mangal
VP of Client Operations
Sultana Mangal oversees client operations, ensuring seamless execution of marketing programs. With extensive experience in project management, she maintains high standards for client satisfaction and team performance.
Kevin McClary
Head of Performance Marketing
Kevin McClary leads performance marketing efforts, specializing in digital advertising and analytics. He helps clients maximize ROI through targeted campaigns and continuous optimization of marketing spend.
James Boeckmann
Content Director
James Boeckmann directs content strategy, creating compelling narratives that resonate with manufacturing audiences. His team produces educational resources that establish clients as industry thought leaders.
Questions
What industries do you specialize in?
We focus exclusively on B2B manufacturing companies, including engineering firms, contract manufacturers, and Industry 4.0 technology providers.
How do you measure marketing success?
We track qualified pipeline generation, revenue impact, and specific KPIs like website traffic and lead conversion rates aligned with client goals.
Can you work with in-house marketing teams?
Yes, we offer coaching and consulting services to support internal teams in strategy development and implementation.
What is your pricing model?
Pricing starts at $150K annually for full-service programs, with flexible options tailored to client needs and business outcomes.
Do you guarantee results?
While we can't guarantee specific outcomes, our performance-based approach focuses on delivering measurable improvements in pipeline and revenue.
Videos
Reviews (5)
Rob Tracy
Jul 25, 2021
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I worked with G76 as both a client and an advisor. As a client, they are one of the only marketing companies that truly "get" B2B manufacturers, and they offer an approach that goes far beyond what I've experienced from traditional marketing agencies. Working with them as an advisor has been amazing. They bring an energy and passion to excel that makes them great to work with. They make my job easy.
Aimee Kick
Jun 15, 2021
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I was able to work with Gorilla 76 over the summer doing interior design work for their office. They were truly wonderful to work with. The leaders and staff are accommodating, thoughtful, open-minded and quick to hear new ideas and feedback. They were always clear and prompt communicators and made me feel both welcome and trusted in their space. They are clearly people of integrity and I am very glad I was able to work alongside them.
Aaron Speicher
Jun 05, 2021
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Gorilla 76 has gone above and beyond our expectations. In addition to providing innovative marketing strategies, they are always quick to answer any questions we may have or lend a helping hand any way they can. I would highly recommend sitting down for their Industrial Marketing Road Map, at the very least. It is evident by their extra effort that they truly have a desire to see your company succeed. Great company, great people.
Christian Imbesi
Apr 30, 2021
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My company (Cap Collective, LLC) had the opportunity to work with Gorilla 76 on a project in Fall 2020. I really appreciated the professionalism and responsiveness they brought to the project. Nick T. from Gorilla 76 especially was a pleasure to work with. He supplied clear direction and was very attentive to any questions or needs we had. We work with a lot of different companies who provide a similar service, but if given the choice of who we enjoy working with, Gorilla 76 would be at the top of our list!
Tiffany Reed
Apr 25, 2021
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Gorilla 76 is a thriving and dedicated team. I value their commitment to diversity, equity, and inclusion within the St. Louis community as a company as well as their intentional and collaborative approach to their communities. Their leadership speaks to them being change agents. I highly recommend their team, work and company.
