As the 2021 ANA Response Rate Report shows, direct mail provides a stronger return than any other channel. But we know-and continue to prove-that partnering direct mail with other channels is the most powerful marketing mix for generating better performance and increasing ROI from your marketing program. With 53 years of data-driven direct marketing experience, IWCO Direct makes better happen, driving unparalleled results for our clients. We offer the services, resources, and expertise you need to Power your Marketing.
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Services
What We Do
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We develop a direct marketing strategy that helps you find your audience, develop creative that hooks them, and produce campaigns that can't be ignored. But driving increased direct marketing response rates is only part of what we do. When a disaster looms, don't worry - our print-to-mail recovery services will keep your critical communications on track.
About Mail-Gard
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At Mail-Gard, critical communications business continuity, disaster recovery, and print-to-mail outsourcing services for overflow work have protected Fortune 1000 companies, local industries, and state and federal customers from serious business interruptions since 1996. We practically started the print-to-mail recovery industry and have been an innovator ever since.
Strategy
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Go beyond basic demographics with a deep-dive direct marketing strategy to achieve the value, response, and return on marketing investment (ROMI) you need on every campaign. Success in direct marketing is defined by how well you're able to identify, segment, and target the people most likely to respond, engage, and convert.
Creative
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More than just design and copy-a data-driven, rigorously tested approach to effective marketing design. Whether Paper or Pixels, make the first impression the right one. From proven direct mail design that improves response rates to dynamic, benefit-driven copy with calls-to-action (CTAs) that motivate response, our creative captures attention and drives results across multiple direct marketing channels.
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