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Business Details
50+ Years
experience
Your Trusted Printing and Mailing Services Partner
Balsley Printing has been a fourth-generation family-owned business since 1912, serving Northern Illinois, Southern Wisconsin, and nationwide markets with a wide range of printing and mailing solutions. Our expertise spans digital color printing, graphic design, variable data printing, and comprehensive mailing services, including EDDM with magnets and direct mail campaigns. With over a century of experience, we specialize in delivering high-quality catalogs, brochures, postcards, business cards, and promotional materials tailored to businesses and nonprofits. Our three locations in Rockton, Freeport, and Beloit ensure personalized service and quick turnaround times across regional markets.

We combine cutting-edge technology with time-tested craftsmanship to provide cost-effective print solutions that meet diverse client needs. As industry leaders in urgent care marketing materials, we offer customized print programs that deliver measurable results. Our team of seasoned professionals maintains a commitment to quality, reliability, and customer satisfaction that has defined our family business for generations. This enduring dedication to excellence has made us the preferred commercial printer for hundreds of companies across multiple states.
Services
Digital Color Printing Direct Mail Services Business Cards Catalog Printing Brochures Postcards Variable Data Printing Graphic Design Mailing Services Promotional Materials
Details
  • Year established: 1912
Highlights and features
  • We offer over 112 years of printing industry expertise.
  • Our family-owned business maintains personalized service standards.
  • We provide comprehensive print-to-mail solutions under one roof.
  • Our urgent care marketing specialization delivers proven results.
  • We operate three convenient locations across Illinois and Wisconsin.
Services
Digital Color Printing
Our digital color printing service produces vibrant marketing materials with precision and consistency. Specializing in brochures, postcards, and promotional items, this technology ensures exceptional quality for businesses seeking professional-grade printed materials. Clients benefit from faster turnaround times and cost-effective solutions while maintaining brand integrity through accurate color reproduction.
Direct Mail Services
We create comprehensive direct mail campaigns that drive customer engagement and measurable results. From design to delivery, our services include EDDM with magnets, list targeting, and postage optimization. Businesses gain access to cost-effective marketing tools with low postage rates and jumbo-size card options that maximize impact while minimizing expenses for local and national outreach.
Business Cards
Custom business card solutions range from classic single-sided designs to premium double-sided, embossed, and glossy options. Our corporate identity packages ensure brand consistency across all materials. We help businesses establish professional credibility through meticulously crafted visual touchpoints that leave lasting impressions during client interactions and networking opportunities.
Catalog Printing
High-quality catalog printing solutions showcase products and services through durable, visually-appealing publications. We specialize in business-to-business and retail catalogs that effectively convert browsers into buyers. Our expertise ensures clear product presentation with strategic layouts that enhance brand storytelling while meeting specific industry requirements for content and production standards.
Graphic Design
Our professional graphic design team creates visually compelling marketing materials tailored to client needs. From brochures to urgent care promotional items, we develop cohesive visual identities that strengthen brand recognition. Clients receive expert creative direction combined with technical proficiency to ensure all designs achieve functional marketing objectives while maintaining visual appeal across print mediums.
Questions
How long has Balsley Printing been in business?
We've been family-owned and operated since 1912, serving the Rockton community and surrounding areas for over 112 years.
What printing services do you specialize in?
We specialize in digital color printing, direct mail campaigns, business cards, catalogs, brochures, and urgent care marketing materials.
Do you offer mailing services with your print products?
Yes, we provide complete mailing services including EDDM with magnets, postage optimization, and targeted distribution across multiple states.
What areas do you serve?
We serve Rockton, Roscoe, Rockford, South Beloit, Beloit, Freeport, and surrounding areas in Illinois and Wisconsin.
Are you a family-owned business?
Yes, we're a fourth-generation family business that has maintained personalized service standards while incorporating modern printing technologies.
What makes your direct mail services unique?
Our EDDM services offer low postage rates, no mailing list requirements, and jumbo-sized postcard options for enhanced marketing impact.
Reviews (7)
Danica Keeton
Oct 26, 2021 Report
I LOVE working with everyone at Balsley, they are so accommodating and easy to work with! Jenn and Tammy are wonderful, and I appreciate working with such hardworking people who always get the job done in a timely manner with everything looking amazing. Keep up the great work, Balsley!
Toni Brown
Jun 19, 2020 Report
I used Balsley Printing years ago and now that I'm working on elev815 I have come back. In the last month or so I've had Thank You cards, business cards, and a logo made. Great pricing, but best of all is the service. Kinda like working with family.
Jim Blevins
Mar 01, 2020 Report
Billie, Sam and Emma have all been great to work with and get to know. Been around a LONG time, that does not happen easily and should be noted. Quality product, from a quality company ran by people who care about their community. Top Notch!
Michelle Ann Meyer
Dec 13, 2017 Report
Jen and Tammy were a pleasure to deal with. Anyone in the "Stateline" area that needs printing services, take your business here! It's important to support local small businesses and you won't be disappointed.
Lauren Jones
Nov 22, 2017 Report
I recently worked with Jenn to push some postcards out. She did a great job at expediting the process even during the holiday period. She clearly explained expectations and her team worked directly with me to get proofs approved. I'd highly recommend Balsley to anyone who wants a communicative rep and great service.
Paul Novorolsky
Sep 26, 2017 Report
Our local Blacksmith Association has been using Balsley Printing for our newsletter for several months and we couldn't be happier with the product and the service we receive. As the newsletter editor living 275 miles away, I've found that the distance is not an issue at all. Our publication is quickly ready for print and distributed without a hitch time after time.
Robin Neblock-Johnson
Aug 12, 2017 Report
Great service, Would definitely recommend them to anyone. With their suggestions our signs turned out even better than anticipated.