Packaging is the confirmation of your product quality and the hands-on influencer of the buying decision. Work includes all forms of collateral - brochures, folders, kits, point of sale, annual reports, and more. SQL Direct is an independent print management firm that produces the highest level of printed material with an efficiency that most clients (and printers) cannot produce for themselves. Our knowledge of print industry technology allows us to precisely source your project, including any complex subcomponents and finishing details.
Services
As professional print managers, we take care of all of the details drawing on years of proven industry experience. Because of our network of sources, we can optimize both pricing and turnaround, even on complex and demanding work. The competitive pricing we offer is the result of knowledge of the equipment and automation possibilities that will most effectively produce your print work. Because it requires an investment, it signals a convincing level of security and permanence difficult to achieve in the online space.
SQL Direct combines data management, production versatility, and postal optimization to deliver a direct marketing communications product to match your ideal requirements for effectiveness. The personalized printed piece when combined with a personalized online fulfillment page (microsite or landing page) can create a real time response mechanism through a printed QR code, which jumps ahead of any other messaging your prospect will view.
In the brick and mortar world nearly three quarters of purchase decisions are made in-store and 100% of your customers see the package. Online purchases also reinforce your brand for future business. There is no other form of communication that can claim such a prominent role in the sale of a product.
It has been long known that you will achieve great gloss dull contrast in your print work by running a varnish or two offline as a second pass, but that is expensive and time consuming adding extra days to dry then the expense of both sides going back through the press. Paper choices are significant cost factors in a project.
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