We consistently provide the highest quality work on time and on budget. Just give us a call at 256-539-7460 and let us tell you (and show you) why we are known as North Alabama's premiere printer! Our mission is to consistently deliver Superior Quality Products and Unparalleled Customer Service.

We realize the importance and value of your time and money, and that is exactly why we strive to make the printing process as efficient and affordable as possible. Let us show you how good we really are in providing creative, high-quality full-color printing, design and promotional products.


Professional Associations & Certifications

  • Better Business Bureau
  • C-12 Group
  • Huntsville/Madison County Chamber of Commerce
  • Certified Woman-Owned Small Business
  • GPO
  • Future Research Corporation
  • American Advertising Federation North Alabama

Serviced Areas

  • North Alabama, Southern Tennessee

Payment Options

  • American Express, Credit Terms Available, Debit Cards, Discover, MasterCard, PayPal, VISA

Contact Details

  Person Marie Milligan
  City Huntsville, AL
  Zip Code 35763
  Address 459 James Road
  Phone Number (256) 539-7460
  Fax 256-539-7321

Business Representative

Marie Milligan

Office Manager

Products & Services

Digital & Offset Printing

From offset spot color printing to full color printing, First Impressions can meet all of your printing needs. We print on a wide variety of papers and offer one of the only full sheet UV coaters in the Tennessee Valley.

Here are just a few of the items that we can print. And if by chance you don't see what you're looking for just give us a call and we'll find a way to get what you need when you need it!

- Banking Forms
- Booklets
- Brochures
- Business Cards
- Business Checks (All Types)
- Business Forms
- Calendars
- Carbonless Forms
- Catalogs
- Continuous Forms
- Doorhangers
- Envelopes
- Flyers
- Gift Certificates
- Holiday Cards
- Invitations
- Invoices
- Labels
- Laser Forms
- Letterhead
- Medical Forms
- Memo Pads
- Menus
- Newsletters
- NCR Forms
- Notecards
- Postcards
- Presentation Folders
- Price Lists
- Product Sheets
- Promotional Products
- Proposals
- Rack Cards
- Reply Cards
- Report Covers
- Rubber Stamps
- Self-Inking Stamps
- Snap Set Forms
- Statements
- Wedding Invitations
- Variable Data Mailers

Large-Format Printing & Cutting (Signs & Banners)

Introducing our new 64-inch Roland SolJet Pro4 XR-640 wide-format printer/cutter.

The newest addition to our production office features integrated contour cutting to produce graphics of any shape, eco-solvent ink that dries fast and offers outstanding long-term outdoor durability and scratch and chemical resistance, and is perfect for banners, signs, decals, labels, vehicle graphics, displays, and more.


- Large-format printer/cutter with 64 (162. 56 cm) width
- New high-definition, environmentally friendly Eco-Sol MAX 2 ink (nickel-free, virtually no odor)
- Photorealistic printing up to 720 x 1440 dpi
- Integrated contour cutting with Quadralign
- 7 different droplet sizes create beautiful skin tone transitions as well as consistent solid colors
- Prints on both uncoated & coated media
- Up to three years outdoors without lamination



From simple forms to elaborate designs, our staff of graphic designers and typesetters will work with you one-on-one to bring your ideas to life.

Our PrePress department will review your print-ready files for any possible issues before the jobs are sent to production.

Marketing / Branding


Branding is the process that defines, separates and differentiates your brand from all the other brands in your company's business category. Your brand must stand out from your competitor's brand as being the best.

A brand cannot be all things to all people. A strong brand is built upon a clear and focused set of attributes that communicate a competitive advantage in the mind of your customer. The brand personality must remain true to its core identity.

Promotional Items


Make Great First Impressions that Last and promote your business with functional and useful promotional products customized to complement your brand and meet your customer's specific needs.

Promotional products give your brand repeated exposure to your customer of target audience. Advertising specialty items are an $18 billion dollar industry because they work! A well chosen promotional product, customized with your name, logo and company colors provides one of the most cost effective ways to advertise your products and services. If you don't see what you are looking for on our extensive list all you have to do is ask and we will find exactly what you need and customize it to your specifications!

Mailing Services

First Impression's modern mailroom technology gives us the ability to get your job done right the first time and on time!

We understand that timely delivery of your material is crucial. Don't miss important deadlines because your current print shop can't get your material to your mail shop on time. Leave it in our hands. It's all part of being the one-stop shop. We can design it, print it, package it and mail it. Let us prove why we're North Alabama's printer of choice!

Mailing costs dramatically affect your profits. To boost the bottom line of our own titles, we�ve become experts in postal regulation. Take advantage of our expertise. In-house quality assurance programs continuously maximize postal savings opportunities, and make sure your newsletters arrive at the post office properly packaged, sorted, and on time, every time.

Our experienced operators can handle your most unique mail project, from a single newsletter issue to large, multi-insertion mailings, using a variety of carrier sizes.

Document Management

Eliminate Paper by using DocuWare Every Day Solutions for ALL document types!
DocuWare eliminates overflowing binders, folders and file cabinets. Paper is scanned and stored as an electronic document. This can be accomplished with a workstation scanner, a multifunction copier, or directly from within your existing software application.

Existing paper files are systematically converted into bits and bytes and transformed into digital DocuWare file cabinets.

The results? You'll need about 90% less space for storing your documents!

- Makes space in your office
- Access paper documents from anywhere
- Protect information from loss/damage

Customer Testimonials

Awesome ROI for several marketing pieces and now have outdone themselves with some great looking vehicle decals! Can't wait to see what Bob comes up with next to help the business along.

I recently placed an order for some promotional materials in a major time crunch. Candice helped us out and had the materials delivered to my office the NEXT DAY! First Impressions could not have been more helpful and prompt with delivery. Would definitely recommend.

Debra is always very responsive and Maureen does a great job with design. Excited about working with this team.

From Our Website

Our founder, Brad White, started our business with a vision and dedication to superlative customer service that built the foundation of growth and success we enjoy today. Although Brad passed away not long ago, his spirit still lives on in our memory of his unwavering zeal and enthusiasm for producing excellent work. It is Brad's legacy that still drives our relentless passion for exceptional customer satisfaction and service. Our logo, the rearing charger with the rider raising his hat triumphantly, signifies a company that stands for extraordinary performance in every aspect of its operations.

Direct Mail is still one of the most cost effective ways to get your message to exactly who you want to see it. We offer complete direct mailing services in-house, from printing to processing to mailing. Our mail house uses the best in mailing technology to ensure your items are assembled correctly and mailed quickly. Interested in purchasing an address list? We can help with that too! Narrow down your target audience by demographics such as household income, location, age, industry, special interests, and more.

From offset spot color printing to full color printing, First Impressions can meet all of your printing needs. Our 30 plus years of printing experience provides the knowledge and resources to give you the finest quality materials, the best value options, and any kind of specialty application you can imagine. Let us prove our worth with a competitive quote today! UV coating makes your printing project shine for a great first impression! Your printed marketing materials may be your only opportunity to get your customer's attention in today's increasingly competitive market place.